ABANCA - ACÉRCATE A TUS METAS

Problem:
The brand was facing the challenge of effectively communicating its values and strengths to attract quality candidates.

Contribution:
- Conducted an in-depth audit of the brand's identity and messaging.
- Analyzed the target audience and determined what factors were important to them in a potential employer.
- Developed a concept and creative line, "Acércate a tus metas", that aligned with the brand's values and emphasized its strengths from the candidate's perspective.
- Worked closely with the creative designer to bring the concept to life.

Results:
Successfully created a compelling and cohesive brand message that resonated with candidates and helped the brand stand out in a competitive job market. The concept and creative line were well received and helped to attract high-quality job applicants.