DANONE - INTEGRATED BUSINESS

Problem:
Danone needed to create a landing page for its Integrated Business unit, but there was limited information available about the unit and the areas it covered. The landing page also had to be in English.

Contribution:
- Conducted research to gather information about Danone's Integrated Business unit and the areas it covered.
- Developed a concept, "Build an innovative future with us", that aligned with the company's values and vision.
- Create a landing page that effectively communicated the concept and highlighted the value proposition of the Integrated Business unit.
- Wrote copy for the landing page in English that aligned with the concept and creative line, ensuring that the tone was professional and engaging.
- Coordinated with subject matter experts to gather additional information about the unit and its offerings.
Measured and analyzed the success of the landing page and provided recommendations for future iterations.

Results:
- The landing page effectively communicated the value proposition of Danone's Integrated Business unit.
- The concept, "Build an innovative future with us", helped to create a consistent and compelling brand message that resonated with potential employees.
- The research and information-gathering process helped to build a better understanding of the unit and its offerings, which was reflected in the copy and design of the landing page.