KUTXABANK - ELIGE IR MAS LEJOS

Problem:
The former creative line and concept of Kutxabank were in need of a revamp to better align with the brand's current values.

Contribution:
- Conducted research to understand the current values and goals of Kutxabank and the target audience.
- Developed a new concept and creative line, "Elige ir mas lejos quedándote más cerca", that better aligned with the brand's values and goals.
- Designed and developed a landing page that effectively communicated the new concept and highlighted the brand's value proposition.
- Wrote copy for the landing page that aligned with the new concept and creative line, ensuring that the tone was engaging and appealing to the target audience.
- Monitored and analyzed the success of the new concept and landing page, and provided recommendations for future improvements.

Results:
- The new concept and creative line, "Elige ir mas lejos quedándote más cerca", effectively communicated Kutxabank's current values and goals to the target audience.
- The landing page received positive feedback and helped to create a consistent and compelling brand message that resonated with customers.
- The revamp of the creative line and concept resulted in a more cohesive and effective brand image that better aligned with Kutxabank's current values.