LG - LG EXPLORERS

Problem: 
The previous edition of the LG scholarship program needed a revamp to make it more fresh, original and inclusive.

Contribution:
- Conducted research to understand the target audience and the goals of the LG scholarship program.
- Developed a new concept and creative line, "LG Explorers", to give a fresh and original look to the scholarship program.
- Team up with the designer to develop a portal that effectively communicated the new concept and highlighted the inclusivity aspect of the scholarship program.
- Wrote copy for the portal that aligned with the new concept and creative line, ensuring that the tone was engaging and inclusive.
- Integrated images and other multimedia content into the portal to make it visually appealing and interactive.

Results:
- The new concept and creative line, "LG Explorers", successfully communicated the inclusivity aspect of the LG scholarship program to the target audience.
- The portal received positive feedback and helped to create a fresh and original image for the scholarship program.
- The inclusion of the inclusivity aspect in the texts and multimedia content made the scholarship program more appealing and accessible to a wider range of applicants.