UNILEVER - BRING YOUR PURPURSE TO LIFE

Problem:
Unilever needed a portal to effectively communicate the essence of its brand to its target audience.

Contribution:
- Conceived and developed a portal, "Bring Your Purpose to Life", to showcase the essence of Unilever's brand.
- Created a concept for the portal that served as a foundation for all communication and content.
- Curated and shaped a vast amount of information to align with the concept.
- Developed a creative line for a paid media campaign to promote the portal and drive traffic to it.
- Worked closely with the design and development teams to design and build a visually appealing and user-friendly platform.

Results:
- Successfully launched a comprehensive and effective portal that effectively communicated the essence of Unilever's brand to its target audience.
- The concept and creative line, "Bring Your Purpose to Life", helped to create a consistent and compelling brand message that resonated with visitors to the portal.
- The paid media campaign was successful in driving traffic to the portal and further amplifying Unilever's brand message.