Problem:
Error 404 pages on current web pages did not align with brand personality and tone.

Contribution:
- Analyzed current Error 404 pages to understand brand inconsistencies
- Aligned Error 404 pages with brand personality and tone
- Developed unique tone for each Error 404 page
- Incorporated brand voice into the language and design of the pages
- Tested the revised Error 404 pages to ensure consistency and effectiveness

Results:
The revised Error 404 pages effectively reflected the brand's personality, tone, and voice. The unique tone for each page and improved design helped to enhance the overall user experience and better convey the brand's message.