Problem:
Aliexpress Christmas campaign needed effective email, push up, and drop out messages to engage customers and drive sales.

Contribution:
- Researched and analyzed customer behavior during Christmas season
- Developed a messaging strategy to align with the campaign's overall theme and goals
- Wrote compelling email, push up, and drop out messages to engage customers and drive sales
- A/B tested various messages to determine the most effective ones
- Monitored and analyzed success, provided recommendations for improvement

Results:
Increased customer engagement and sales for Aliexpress Christmas campaign through effective email, push up, and drop out messages. The messaging strategy and A/B testing helped to maximize the effectiveness of these messages and drive success for the campaign.