Problem:
Improve Miravia app (Alibaba Group) ASO content for iOS and Android.

Contribution:
- Conducted ASO research and wrote long descriptions for iOS/Android platforms optimized for keywords and adhering to platform rules.
- Developed "what's new" content for each app release.
- Wrote screens/images showcase content, ensuring brand voice and tone alignment.
- Coordinated with product team to accurately reflect app features and benefits.
- Monitored ASO performance, provided recommendations for improvement.

Results:
Improved Miravia app visibility and ranking, increased downloads, and user engagement. Well-received by target audience, effectively communicated unique value proposition, and attracted qualified users with optimized descriptions and keywords.