Problem:
Companies needed effective EDMs and SMS to engage users and guide them through their journey.

Contribution:
- Analyzed user journeys and identified key moments for EDM and SMS campaigns
- Created EDMs and SMS messages tailored to the company's tone of voice
- Tested and optimized messages for effectiveness
- Tracked delivery and engagement rates of messages

Results:
Successful creation and implementation of EDMs and SMS messages that effectively engaged users and guided them through their journeys. The tailored tone of voice and targeted timing of messages improved user engagement and led to successful outcomes for the companies.